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Illustrated group of diverse people holding speech bubbles representing social media conversations, used as the hero image for the social media design service page by Julie Nicholls

Freelance

Social media design

• Campaign graphics
• Post templates
• Canva toolkits
• Stories and reels artwork
• Recruitment campaigns
• Fundraising campaigns

Social media design that stands out in the feed

Good social media design does two things at once. It stops someone mid-scroll and makes them want to know more. Whether you need a one-off campaign or a template system your team can use independently, I design social content that's on brand, properly considered and built to perform.

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I work across LinkedIn, Instagram, Facebook and X for agencies, direct clients, charities and NHS organisations. The briefs range from urgent campaign launches to long-term content toolkits and I'm equally comfortable with both.

Suite of social media posts designed to recruit school nurses and health visitors to NHS Croydon Trust as part of the Bring Us Your Superpower campaign, designed by Julie Nicholls

Campaign graphics

The right post at the right moment

Some social media briefs are about a specific campaign: a product launch, a recruitment drive, a fundraising push or a brand awareness moment. These need to be visually strong, consistent across formats and delivered quickly. I've produced campaign graphics for clients ranging from NHS trusts and national charities to start-ups and professional services firms.

Further social media posts designed to recruit school nurses and health visitors to NHS Croydon Trust as part of the Bring Us Your Superpower campaign, designed by Julie Nicholls

See case study →

Social media recruitment campaign designs for Airedale NHS Trust EPR connecting people programme showing bold brand identity applied to social formats, designed by Julie Nicholls

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"I don't know what to say! I just picked my jaw up off the ground! Thanks so much for such a rapid turnaround. Your work looks fabulous! We are really impressed."
Salman Tahir, Bradford Hospital

Suite of social media post designs for a Verve Communications marketing campaign showing branded graphics and promotional content, designed by Julie Nicholls
Fundraising social media post designs for Sense national disability charity promoting the Giving Tuesday campaign with accessible design and bold brand colours, designed by Julie Nicholls
Social media post designs promoting a series of Sense charity virtual events showing accessible layout and energetic brand identity, designed by Julie Nicholls

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Social media recruitment campaign posts for social care jobs showing diverse photography and bold campaign graphics, designed by Julie Nicholls
Social media campaign designs for UrbnRok worktop manufacturer showing product lifestyle photography with bold brand graphics, designed by Julie Nicholls
Social media campaign posts raising awareness of psychological safety in the workplace for the Vanguard Voices movement, designed by Julie Nicholls
Further social media posts for the Vanguard Voices psychological safety campaign showing bold typography and campaign messaging, designed by Julie Nicholls

CityFibre

A brand awareness campaign for CityFibre, a national full-fibre broadband infrastructure company. Produced as part of their design roster, creating content that communicated the benefits of full-fibre broadband to consumers and businesses across their network.

Suite of social media post designs for CityFibre national full-fibre broadband company showing brand awareness campaign graphics, designed by Julie Nicholls

Templates and toolkits

Content your team can keep going

A lot of social media design work isn't about a single campaign — it's about giving a team the tools to produce consistent, on-brand content without having to come back to a designer every time. I build post template suites and Canva toolkits that are easy to use, properly set up and designed to flex across different types of content.

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I'm also happy to work in Canva when that's what a client needs. It's a practical tool that works well for teams who want to manage their own content day to day, and building templates in it properly is a skill in itself. Done well it gives a team real independence without sacrificing the quality of what goes out.

Suite of Mullis and Peake LLP Solicitors branded social media post templates in the 2025 refreshed brand identity showing consistent typography and colour palette, designed by Julie Nicholls

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"After nearly a year of using the social media toolkit we think it looks so much better and engagement is up. I'm keen to expand this."
Joanne Britton, Marketing Manager, Mullis & Peake

License to PR branded social media post template designs showing the agency identity applied consistently across different content types, designed by Julie Nicholls

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"Oh how I love working with women with brains! Thank you SO much for this. So refreshing to see designs that totally answer our brief."
Louise O'Shea, License to PR

Social media post template designs for a promotional products company showing product photography in a consistent branded layout, designed by Julie Nicholls

Services

Come to me for one thing
and stay for everything else

Got a social media project in mind?

Whether it's a campaign that needs to land fast or a template system you can use long term, I'd love to help.

Logo made up of JN initials

I’m Julie Nicholls, a freelance designer based in Essex, UK. I work remotely for design, digital and media agencies whenever they need a little extra support. I also work directly with all kinds of businesses to help them connect with their audiences through good design. Let's chat about how I can help your business.

www.juliesdesignstuff.co.uk

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