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Close-up nature photograph of a water droplet on a plant stem with a blue Beaumont lens circle highlighting the droplet, used as the hero image for the Beaumont communications consultancy brand refresh case study by Julie Nicholls

Beaumont

Finding focus for a communications consultancy

• Brand concept
• Positioning
• Logo refresh
• Typography
• Colour palette
• Stationery
• PowerPoint templates

A fresh lens on an established brand

Beaumont have spent a decade helping organisations navigate complexity: building influence, answering tough questions, bringing clarity where there isn't any. After ten years, they knew the time had come to make sure their own brand reflected what they'd become.

 

Working directly with the two founders, I developed a brand refresh built around a single organising idea: the Beaumont lens. The circle that already sat at the heart of their logo became the concept. A moment of focus. A way of seeing what matters most. It gave the refresh a clear rationale and something genuinely ownable. A visual device that could work across every application, not just a new colour palette and a different font.

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Suite of Beaumont logo variants showing the primary horizontal logo, circular icon, stacked version and clear space version across different backgrounds, designed by Julie Nicholls

The new identity pairs a refined logo with a typeface that brings warmth and personality to the brand, a deliberate contrast to the more serious tone that professional services firms often default to.

 

An extensive colour palette gives the team flexibility across different contexts and audiences, while the natural imagery system uses the lens device to draw focus to a single detail: resilience, clarity, connection, within each image.

Beaumont brand colour palette showing the cool tone range including Beaumont Blue, Dark Teal, Mid Teal, Light Teal, Dark Grey and Light Grey and warm tone range including Black, Oatmeal, Rose, Sunflower, Burnt Orange and Bright Green with hex references, designed by Julie Nicholls

✎ Brand imagery

Four close-up nature photographs showing flowers and water droplets with the Beaumont lens circle applied in different brand colours, demonstrating the Beaumont lens concept in use
Four close-up nature photographs showing tree rings, a green spiral, blue water and a coiled shell with the Beaumont lens circle applied, showing the brand imagery system designed by Julie Nicholls

The full suite of deliverables included stationery and a set of PowerPoint templates, giving the Beaumont team everything they need to present their thinking in a way that looks as considered as it is.

✎ Powerpoint templates

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✎ Stationery

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The outcome

A consultancy that helps others find clarity found a clearer sense of itself. The brand concept gave the refresh a coherence that goes beyond the visual. It's a way of talking about what Beaumont does as much as a way of showing it.

"We’re both so pleased with what you’ve managed to discern from the brief we sent over. Your proposal is clean, elegant and impactful. Well done."

Imogen Hitchcock, Founder, Beaumont

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