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Close-up of a spray-painted graffiti eye on a brick wall, used as the hero image for the Brazil Street media agency brand refresh case study by Julie Nicholls

Brazil Street

Turning a no nonsense attitude into a brand identity

• Brand refresh
• Secondary brand mark
• Brand guidelines
• Image library 
• PowerPoint templates
• Canva templates
• Marketing materials
• Press advertising support

Client since 2017

Brand refresh and ongoing design support for a straight-talking media agency

Brazil Street are a media agency based near Manchester with a refreshingly direct approach to business. No jargon, no buzz words, just honest advice and great results for their clients. They needed a brand refresh that reflected that attitude and gave them a stronger platform to shout about what makes them different.

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I first started working with Brazil Street on press advertising for their media clients. The quality of that work led to a conversation about their own brand, and the rebrand brief followed naturally from there.

Brazil Street and No B*** s*** logos

Brazil Street had already been using the phrase no BS in their marketing. What they hadn't done was turn it into a proper brand asset. I could see the potential in it immediately: a secondary brand mark that could sit alongside the main logo, making their point of difference impossible to ignore. Creating something that supported the existing logo rather than overpowering it was key. The result is a mark they can put on everything from presentations to press materials, unapologetically stating what they're about.

Brazil-Street-brand-guidelines-cover.jpg
Brazil Street brand guidelines document showing the logo on a graffiti brick wall background, designed by Julie Nicholls

The visual language built around the brand has plenty of personality. Graffiti assets, strong typography, dark urban textures and a bold colour palette give the brand real energy while keeping it flexible enough for the team to use independently. PowerPoint templates and Canva assets were developed to make sure the brand rolled out consistently across everything from pitch documents to social posts.

Stylised graffiti brand elements and graphic assets developed for the Brazil Street visual identity, designed by Julie Nicholls
Selection of photographs from brand image library showing people engaging with media
Suite of custom line icons depicting different forms of media including television, radio, digital and print, designed for Brazil Street by Julie Nicholls
Promotional marketing graphics for Brazil Street showing the brand identity applied to digital and print materials with bold typography and colour palette, designed by Julie Nicholls

✎ New business materials

Promotional marketing graphics for Brazil Street showing the brand identity applied to digital and print materials with bold typography and colour palette, designed by Julie Nicholls
Brazil Street brand pillar graphics showing the range of media services presented in the brand's bold visual style, designed by Julie Nicholls
Brazil-Street-services-guide.jpg
Promotional graphic for Brazil Street radio advertising services showing the brand's bold typography and urban visual style, designed by Julie Nicholls
Celebratory graphic designed for Brazil Street to mark winning six Drum Awards, created by Julie Nicholls for use in new business presentations and marketing materials

The outcome

A brand that feels as straight-talking as the agency behind it. The No BS mark became a genuine point of difference in their marketing and the brand is live across their website at brazilst.co.uk.

"I can honestly say it’s been a total joy working with you and I’ve really loved your take on things, really refreshing. We’d be lost without you!"

Holly Hall, Head of Strategy

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