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A young person in a red life jacket paddling a kayak on a river with a Sense charity wave graphic overlay, used as the hero image for the Sense deafblind charity design support case study by Julie Nicholls

Sense deafblind charity

Design that includes everyone

• Fundraising campaign design • Awareness campaign design
• Social media design
• Poster design
• Press advertising
• Leaflet design 
• Report design
• Pop-up banners
• Accessible design

Ongoing design support for a national deafblind charity

Sense support deafblind children and adults with complex disabilities, helping them live life to the fullest and campaigning to ensure that no one is left out of life. I work with Sense as part of their freelance design roster, producing materials across fundraising campaigns, awareness initiatives, events and digital communications throughout the year.

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Working within an established brand for a large national charity brings its own disciplines. Sense have a comprehensive set of brand guidelines, a library of stylised icons that need to be incorporated consistently, and strict accessibility requirements that apply to everything produced. Text size, colour contrast, white space and clear information hierarchy are all non-negotiable. The creative challenge is meeting all of those requirements while keeping the brand feeling as energetic and uplifting as it should.

Fundraising campaign posters designed for Sense charity displayed in the windows of a Sense charity shop, showing the brand's bold colours and accessible typography by Julie Nicholls
Three Sense charity poster designs encouraging supporters to leave a gift in their will, showing accessible layout and brand typography designed by Julie Nicholls

✎ Fundraising posters

Sense operate across the country providing specialist support and life-enhancing activities through events, challenges and services. The range of materials I produce reflects that breadth: from family support leaflets and white papers to regional service guides, event materials and printed folders for supporter packs.

✎ Press advertising

Magazine press advertisement encouraging people to run for Team Sense, featuring the charity's energetic brand identity and accessible design by Julie Nicholls

✎ Regional service guides created in English and Welsh

Pages from a Sense regional guide to services for young people, showing accessible layout with brand icons and photography, designed by Julie Nicholls
Sense charity branded folder and information leaflet showing the brand's inclusive visual identity applied to printed supporter materials, designed by Julie Nicholls

✎ Annual report

Pages from a Sense charity annual report featuring branded graphics, accessible typography and photography of children the charity supports, designed by Julie Nicholls
Two Sense International pop-up exhibition banners highlighting the charity's work supporting deafblind people around the world, designed by Julie Nicholls

✎ International fundraising pop-up banners

Sense have a strong and active social media presence, running fundraising challenges, awareness campaigns and webinars throughout the year. Social content needs to work within the same accessibility principles as print, while being designed to stop the scroll and encourage engagement.

✎ Social media fundraising campaigns

Sense-challenge-socials.jpg
Series of Sense charity Instagram posts showing five ways to make a difference on Giving Tuesday, designed with accessible colour contrast and clear typography by Julie Nicholls
Social media post designs for a series of Sense charity online events aimed at teenagers, showing the brand's energetic and inclusive visual identity by Julie Nicholls

The outcome

Working as part of a roster of freelancers for a national charity is a different kind of creative relationship. The brief is always set within a well-defined system, and the job is to work within that system as effectively and efficiently as possible. It suits the way I work: precise, responsive and focused on getting it right first time.

"Thank you so much for all your great design work. You’ve helped us to double the number of people we support over the past year."

Karen Griffiths, Head of Brand and Content

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