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OneLondon
Fast turnaround design for a complex, long-running programme
• Brand guidelines
• Image library
• Leaflet design
• Report design & artwork
• Infographic design
• Presentation templates
• Sub-brand identities
• Microsite design
• Pop-up banners
• Social media design
Ongoing design support for a major London health and care initiative
OneLondon was created to help join up health and care services across the capital, giving Londoners more control over how their information is used and improving outcomes for communities. It's a complex, multi-partner programme working across the NHS, social care, mental health, GP practices, care homes and beyond. I've been working on the OneLondon account on behalf of Verve Communications since 2019, working directly with the OneLondon communications team to produce materials quickly and accurately across a wide range of formats.
The nature of this account is different to a typical design project. There's no single brief and no defined end point. Instead there's a continuous stream of materials needed at short notice: reports for publication, presentations for stakeholder events, leaflets for public engagement, infographics to explain complex data, social posts and digital assets. Knowing the brand inside out and having all the assets to hand means I can turn things around fast without asking a lot of questions. That's exactly what a busy communications team needs.
✎ Public engagement posters
One of the most significant parts of the ongoing work has been developing sub-brand identities for the individual programmes that sit under the OneLondon umbrella. Each one needs its own distinct identity while remaining clearly part of the same family and working within the constraints of NHS brand guidelines. To date I've created four: London Care Record, London eMHA, Universal Care Plan and London Secure Data Environment.
✎ London Secure Data Environment launch materials
✎ Electronic mental health system materials
Reports are a recurring and significant part of the work. Each year I design and artwork the OneLondon highlights report, along with reports for individual programmes and partnership initiatives. These need to work as both print documents and digital publications, be fully accessible, and reflect the seriousness of the subject matter while remaining engaging and clear.
✎ Highlights report
When OneLondon reached its fifth anniversary I designed a commemorative logo and a microsite to mark the milestone, alongside a brochure highlighting achievements and plans for the next five years.
The outcome
Seven years in and the work keeps coming. OneLondon is a good example of what happens when a client trusts you completely and you know their brand as well as they do. The turnaround expectations are high and the subject matter is complex, but that's exactly the kind of account I thrive on.
