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A large dinosaur emerging through dense jungle foliage, used as the hero image for the License to PR brand identity and rebrand case study by Julie Nicholls

License to PR

Helping an award-winning agency tell its story

• Rebrand
• Logo design
• Stationery
• Keynote templates
• Presentation design
• Case studies
• Pitch decks
• Social media templates

From Keynote templates to full brand identity

License to PR are an award-winning independent PR and communications agency, creating behaviour-shaping campaigns for some of the world's biggest entertainment and commercial lifestyle brands. When they needed their Keynote presentation templates rebuilding, I was brought in to help. The quality of that work led to a conversation about something bigger: a full agency rebrand.
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The brief was deliberately open. LtPR are known in their world by their initials rather than their full name, so the identity needed to lead with that. Simple, contemporary, typographic and flexible enough to work across the serious and the playful, because the brands they work with span both.

License to PR primary logo design showing bold LtPR lettering in dark green on a white background, designed by Julie Nicholls
License to PR logo displayed across the full brand colour palette including dark green, black, pink and lime green, designed by Julie Nicholls

The solution was a bold typographic mark with a distinctive colour palette that can flex across both tones. Using the black, dark green and neutral shades the brand feels authoritative and considered. Dial up the pink or lime green and it becomes energetic and fun. The same identity, two very different moods.

Suite of License to PR logo formats showing how the mark adapts across different sizes, backgrounds and applications, designed by Julie Nicholls
License to PR logo with Jurassic World Chaos Theory characters, a minion and a toy dinosaur integrated into the letterforms, demonstrating brand flexibility designed by Julie Nicholls

One of the most enjoyable parts of the project was showing how the brand mark could be pushed further. Because LtPR work with some extraordinary brands, I created a series of character variants that slot licensed characters into the letterforms, giving the team the freedom to do something a bit more creative when the occasion calls for it.

✎ Case studies

License to PR case study for Jurassic World: Chaos Theory by Julie Nicholls
License to PR branded case study document for Elmer the Elephant showing the agency identity applied to client presentation materials, designed by Julie Nicholls
License to PR branded stationery suite including letterhead, compliment slip and business card, designed by Julie Nicholls

✎ Stationery

Since the rebrand I've become an ongoing creative partner for the team. As well as the core brand rollout across stationery and templates, I regularly work on presentations, pitch decks and client case studies. When the team creates something themselves I'm often brought in to add a bit of design finesse and make sure everything stays on brand.

✎ Keynote presentation templates

License to PR Keynote credentials presentation template showing the agency brand identity applied to slide layouts, designed by Julie Nicholls

✎ Social media templates

Suite of License to PR branded social media post templates showing consistent use of typography and colour palette, designed by Julie Nicholls

The outcome

What started as a presentation project has grown into something much broader. In a world where first impressions count for everything, having presentations that are as sharp as your thinking matters. That's what I help LtPR do consistently, across pitches, credentials and client work.

"Huge thank you, we definitely have something here that we’re all so excited about and can’t wait to see this come to life."

Hayley Ticehurst, Account director

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