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License to PR
Helping an award-winning agency tell its story
• Rebrand
• Logo design
• Stationery
• Keynote templates
• Presentation design
• Case studies
• Pitch decks
• Social media templates
From Keynote templates to full brand identity
License to PR are an award-winning independent PR and communications agency, creating behaviour-shaping campaigns for some of the world's biggest entertainment and commercial lifestyle brands. When they needed their Keynote presentation templates rebuilding, I was brought in to help. The quality of that work led to a conversation about something bigger: a full rebrand.
The brief was deliberately open. LtPR are known in their world by their initials rather than their full name, so the identity needed to lead with that. Simple, contemporary, typographic and flexible enough to work across the serious and the playful, because the brands they work with span both.
The solution was a bold typographic mark with a distinctive colour palette that can flex across both tones. Using the black, dark green and neutral shades the brand feels authoritative and considered. Dial up the pink or lime green and it becomes energetic and fun. The same identity, two very different moods.
One of the most enjoyable parts of the project was showing how the brand mark could be pushed further. Because LtPR work with some extraordinary brands, I created a series of character variants that slot licensed characters into the letterforms, giving the team the freedom to do something a bit more creative when the occasion calls for it.
✎ Case studies
✎ Stationery
Since the rebrand I've become an ongoing creative partner for the team. As well as the core brand rollout across stationery and templates, I regularly work on presentations, pitch decks and client case studies. When the team creates something themselves I'm often brought in to add a bit of design finesse and make sure everything stays on brand.
✎ Keynote presentation templates
✎ Social media templates
The outcome
The brand is live and in active use at licensetopr.co.uk. What started as a presentation project has grown into an ongoing creative partnership, with new work coming in regularly across a wide range of formats.
