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Thoughts from the studio
Things I think about when I should probably be working...
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Design matters
Designers might not be saving lives, but we can still make a difference. Here's what a care home taught me about the importance of design.


The power of five
This month my business turned five. That's not a sentence I ever thought I would write. I was never one of those designers that dreamed...


Picture this
To create great content that moves people to action, you need the perfect balance of words and pictures.


Whistles and bells
What does it take to be a freelancer besides design talent? Patience. Bucket loads of patience and an ample supply of swear words.


Saying no to 'jam tomorrow'
There are a handful of times in your life when the alarm goes off & you get out of bed totally unaware of the significance of the day ahead.


Fighting on the Home Front
75 years on and some of these World War 2 propaganda posters still have a powerful message to deliver.


Ginger cake and tears
I made a client cry last month. Now I’m pretty sure that’s up there with the things you are not supposed to do as a freelancer. Just...


Time for reflection
Wishing all my clients and fellow collaborators a very Happy New Year.


Celebrating a loss
Today I'm celebrating not winning a pitch. And here's why...
Holly Hall, Brazil Street
I can honestly say it’s been a total joy working with you and I’ve really loved your take on things, really refreshing! So I have no hesitation in recommending you far & wide :)
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