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Freelance
Infographic design
• Data visualisation
• Statistical graphics
• Maps and charts
• Patient information
• Campaign infographics
• Process and journey graphics
• Digital PR campaign graphics
Complex information, made compelling
Infographics are one of the most effective ways to make data and information land. Whether you need something shareable that earns coverage online, a clear explanation of a complex process, or editorial graphics that bring an article to life, the challenge is always the same: take something dense and make it feel effortless.
I've been creating infographics for agencies and direct clients for over nine years, across subjects ranging from global property prices to NHS patient journeys to board game arguments. No two briefs are the same and that's exactly how I like it.
Campaign graphics
Made to be shared
A lot of the infographics I produce are created to support articles, press releases and brand content, designed to be visually striking enough to get noticed, picked up and shared online. The brief is always to make the data the story: take the most interesting angle, bring it to life visually, and make it easy to engage with at a glance.
I work with several agencies on this kind of project and love the variety it brings. I never quite know what's going to land in my inbox next, which keeps it interesting.
"Thank you for all your work on these, we were super happy and so is the client!"
Tonje Ødegård, Digital PR Director
"These are brilliant, thank you.The calendar one in particular is fantastic."
Becca Bennett, Senior Content Marketing Manager
"It's so nice working with you and seeing what you come up with. I'm always amazed by your speed!"
Alice Gee, Digital PR agency
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Editorial illustration
Data with personality
Some infographic projects go deeper than a single graphic. For one US financial brand I've produced an ongoing series of illustrated articles combining hero images, data graphics and infographics, all created to work within their brand system and designed to be shared across social platforms.
Each piece translates a financial or personal finance topic into something approachable, clear and visually engaging. The subjects range from first-time buyer costs to Black Friday regrets to the true cost of Thanksgiving dinner.
"You perfectly understand what we need for data visualisations Julie, always thankful for your work."
George Driscoll, Root Digital
Public sector and NHS information design
Clarity where it matters most
Public sector infographics have a different set of demands. Accessibility, plain English, and the ability to communicate complex processes to a wide range of audiences are all non-negotiable. I've worked with several NHS programmes and public sector organisations to produce infographics that explain patient journeys, programme outcomes, statistics and service information.
This work requires a different kind of thinking to a campaign graphic. Less about visual impact, more about genuine clarity. Getting it right matters because the people reading it are often making decisions about their own health or care.
Data visualisation and charts
The unglamorous but essential bit
Not every infographic is a colourful illustration. Sometimes a client just needs all the charts and graphs in a report to look consistent, clear and properly on brand. It requires real precision, accurate data representation, clear labelling, consistent styling and the kind of attention to detail that stops a board presentation looking like it was put together by three different people.
I produce charts, graphs, tables and timelines for reports and presentations across a range of sectors. If you have a report full of spreadsheet data that needs turning into something a reader can actually understand, I can help.
Services
Come to me for one thing
and stay for everything else
Got an infographic project in mind?
Whether you have data that needs visualising or a process that needs explaining, I'd love to hear from you.
