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Freelance
NHS & Public Sector Design
• Campaign design
• Brand identity
• Report design & artwork
• Infographic design
• Patient information
• Staff communications
• Social media
• Presentation templates
• Brand guidelines
Design for programmes that really matter
Public sector design comes with its own set of demands. NHS brand guidelines, accessibility requirements, plain English, sensitive subject matter and multiple stakeholder audiences. All of these shape every decision. The design has to work within those constraints while still being engaging, clear and worth looking at.
I've been working with NHS trusts, public health programmes, charities and public sector organisations for over a decade, both directly and through agencies. I understand the landscape, know my way around NHS brand guidelines and have experience producing work that reaches everyone from frontline staff and patients to commissioners and senior leadership teams.
NHS Croydon Trust
A full recruitment campaign for NHS Croydon Trust, designed to attract school nurses and health visitors to the borough. Concept, headline copy, photography brief and design throughout. The Bring Us Your Superpower campaign ran across the borough at billboards, bus shelters and tram stops, in the Metro newspaper, on social media and via a recruitment brochure and microsite. Work created on behalf of Verve Communications.
NHS Epsom & St Helier
The Be More recruitment campaign for Epsom & St Helier University Hospitals NHS Trust, designed to reach people from outside the NHS who had transferable skills the Trust needed. Campaign concept, headline copy and design across outdoor, press, digital and internal hospital communications. Work created on behalf of Verve Communications.
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Violence Reduction Programme London
A brand identity for an NHS programme tackling serious youth violence across the capital, developed with no fixed brief and a blank page. The challenge was to produce something bold and distinctive while staying within NHS brand guidelines. The identity has since been rolled out across reports, presentations, social media, digital newsletters and a suite of sub-brand materials. Work created on behalf of Verve Communications.
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Airedale NHS Trust
Brand rollout and staff engagement campaign for Airedale NHS Trust's electronic patient records programme. Inherited an existing brand and developed a coherent system around it, including a pathway graphic that gave the identity a consistent purpose across all applications. Materials included posters, banners, leaflets and social media content across both hospital sites.
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OneLondon
Six years of ongoing design support for a major London health and care programme, working directly with the OneLondon communications team on behalf of Verve Communications. Reports, infographics, sub-brand identities, presentation templates, social media and public engagement materials produced regularly to tight timelines.
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Sense
Ongoing design support for Sense, the national deafblind charity, as part of their freelance design roster. All work produced within strict accessibility guidelines including text size, colour contrast, white space and clear information hierarchy, while maintaining the energetic and uplifting tone of the brand.
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Driver First Assist
A series of white papers for a road safety organisation campaigning for compulsory first aid training for professional drivers, and for greater availability of defibrillators in public spaces. Designed to be formal and credible enough for a policy-making audience while being clear and readable for a wider readership.
Health communications agency
Two specialist health publications produced on behalf of a health communications agency. Both required a careful balance between clinical credibility and accessible, human design. The Batten disease report in particular called for sensitivity and warmth alongside the technical content.
Services
Come to me for one thing
and stay for everything else
Working on a public sector brief?
Whether you need campaign design, a report artworked or an ongoing design partner who already knows the NHS landscape, I'd love to hear from you.
