Freelance

Branding & logo design

• Logo design

• Logo refresh and evolution

• Brand marks and icons

• Straplines and taglines

• Colour palette development

• Brand guidelines

• Brand rollout & application

• Icon design and icon sets

• Canva template setup

• Powerpoint template setup

Branding for businesses large and small

A good brand is more than a logo. It's a consistent visual language that tells people who you are before you've said a word. Whether you're starting from scratch, refreshing something that's lost its spark, or rolling out an existing brand across a suite of materials, I can help.

I work on branding projects of all shapes and sizes, from a simple logo and one-page guidelines document for a start-up to full rebrands with extensive guidelines, icon sets and asset libraries. Every project starts with a conversation about what the brand needs to do, who it needs to speak to, and what makes the business distinctive. The design comes after the thinking.

NHS campaign identity →

Brand guidelines

Once a brand exists it needs to be used consistently. A well-written set of guidelines takes the guesswork out of every decision that follows: what font goes on a social post, how the logo sits on a dark background, which colours work together and which don't.

I've produced guidelines of all sizes, from comprehensive multi-page documents for NHS programmes and national companies to straightforward one-pagers for smaller businesses that just need a clear reference to work from. They're always written to be used, not filed away.

✎ One-page brand guidelines for communications consultancy

See Beaumont case study →

✎ Brand guidelines for Airedale NHS Trust's electronic patient records rollout

See Airedale case study →

✎ Brand guidelines for a branded merchandising company

"This is, without question, my favourite bit of my work. I love the moment of opening a PDF and seeing some great visual ideas. Love these!"
Colin Beesting, Verve Communications
Client since 2017

A selection of logos and brand identities

Thirty years of briefs means a lot of brands. Here's a selection from across different sectors:charities, start-ups, professional services, hospitality, healthcare and more.